Our client’s request:

A French entrepreneur seeks to build his passion project from scratch. The project aims to create a platform for sci-fi afficionados to access news, events and other data about the sci-fi world and its conferences.

Our process:

  1. Analyse the market for cosplay conventions and sci-fi news websites in France and in Europe.
  2. Develop strategic positionning, branding and specific solutions
  3. Develop business model.
  4. Setup legal structure, internal processes, and tools.
  5. Develop online presence via website and social networks
  6. Develop a mobile app.
  7. Build partnerships.


  • Founder has gone full-time.
  • Built an additional website.
  • Strong online communities in France and worldwide.
  • The company now organises its own conventions and invites global stars to them.
  • These events are some of the largest in France today.

Location(s): France

Duration: 9 months

Key deliverables:

  • Administration services
  • Accounting services
  • Strategic advisory
  • Competitive intelligence
  • Business model development
  • Business plan development
  • Branding advisory
  • Web design support

Note: At this stage, Spinel Advisory was not yet solely dedicated to environment or social issues.


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