How it started
Pierre and Shay met in 2019 in Vietnam, during their respective trips around the world. Motivated by a common will to participate in the positive change of the world, they officially launch Spinel in January 2020.
Our drive
Spinel was born out of the understanding that fourth-sector organizations (then an emerging terminology) are limited in their growth and sustainability because current strategic support companies are too expensive, lack flexibility and are not suited to building a new world in a systemic and regenerative economy.
Our ambition
To help the most impactful organizations create change, find global partners, grow on the long-term and never worry about finance. To that purpose, build a network of remote offices composed of small and nimble teams of consultants, who work both remotely and face-to-face with purposeful organizations.


Industry leaders with vision, knowledge, and know-how to support Spinel’s growth. 

They often intervene on projects alongside our team.

spinel advisor

Sharam Yalda

Innovation for Regenerative Business: Circular Economy, Decarbonization, Digitisation

Partner at Soros Gabinete, Spain

Economist and ecologist, public co-funding of innovation projects

Change agent through advocacy work aimed at accelerating the transition towards a regenerative business culture

spinel advisor

Michele Weldon

Long-term consultant specialised on social and environmental issues

Programme Director at Civic Exchange (HK)

Consultant strategic partnerships UN Women

External relations officer WHO

Matthieu Van Hyfte

Co-founder, manager and sales engineer at Ca-ro-le

GreenTech, AgriTech and BioTech

European agriculture regulations specialist

International business developer

spinel advisor

Alain Zéphir

Quality and processes manager at Nexter Systems

Deep focus into human relationships at work and continuous (self-) improvement

Management frameworks and audit specialist

Former business consultant


We want to do more than "just" our job. We are passionate about the impact we can have on the world. We believe that anybody can the idea that might be the one for long-term, positive change. For that reason, we required all employees to spend at least 0.5 days a week on "quests": Working pro-bono, launching an impact project, working on a purposeful solution...

Theia Notes
Miniseries of articles, photography and research presenting the impact of the anthropocene, and proposing solutions that we can all take in our daily lives.
See the project in action
More coming soon!
We keep looking at opportunities to help wherever we can. In the meantime, check below for resources that YOU can use to make this world a little better.

Our charter of ethics

The purpose of this Charter of Ethics is to identify those professional obligations that serve to protect you, our client, the public in general, and our profession – and our common primary purpose: A better world.

It is agreed upon by all our stakeholders where:

  • The parties intend to work together in any form, be it a partnership, a consulting services engagement, a job, or any other form.
  • The parties agree to follow, beyond the traditional scope of legal documentation, a charter of ethics defining their relationships while they do business together.
It is important to Spinel that this charter is agreed upon between all  participating parties to its business endeavours, as it directly aligns with our mission to provide strategy services for a sustainable future, a fairer economic system, and to protect wildlife.

  • Take a step back: Every action that we take has an impact and a ripple effect. Now is not the time to “move fast and break things” anymore.
  • Communicate openly and with respect: Share all available information with the other party. Debate ideas, find common ground, solve issues.
  • Co-develop for quality: The sum of the parts is greater than the parts themselves. From our combined and very human experiences emerge beautiful solutions.
  • Seek simplicity: The challenges that we face are incredibly complex – the simplest solutions will be the most sustainable.
  • Deliver a mission: We build partnerships with our clients, and call them “Partners”. We build alliances with other firms and call them “Allies”.

  • Do no harm to the client.
  • Keep client information private unless the client or law requests otherwise.
  • Not create dependence by Spinel Advisory on the client, nor by the client on us.
  • Anticipate and avoid conflicts of interest (for example, representing two opposing interests at once).
  • Not act in the official capacity as an advocate for the client.
  • Not go beyond own expertise.
  • Not skip the discovery phase of consulting.
  • Treat others the way we want them to treat us.

  • You and Spinel Advisory shall be aware of and comply with all applicable legislation and laws at all times.
  • Spinel Advisory shall not make public statements on behalf of an institute, client or other organisation or its members unless authorized in writing to do so.
  • In addition to being responsible for our own advice and actions, Spinel Advisory shall ensure that any and all consultants, who work under or our leadership on consulting assignments, understand and comply with this Charter.
  • Spinel Advisory shall only choose to work on those projects and companies which, by all information available at the time of entering into a business relationship, make a “positive impact” on the world around them; hence, Spinel Advisory will only work with clients who are individually, as well as within their company or project, acting ethically in all manners. You understand this decision and that Spinel Advisory may decide to terminate any business relationship which would break this promise.
  • Spinel Advisory shall refuse work, at all times and without explanation, from companies or projects which make direct, willing or unwilling, negative impact on the Earth, its wildlife and/or its people.

  • Subject to compliance with applicable legislation and this Charter, Spinel Advisory shall recognize the interests of the client organization overall as paramount in every assignment – as long as it does not negatively impact the Earth, its wildlife and/or its people.
  • Spinel Advisory shall not accept or conduct work that is in the interest of any individual or group within the client organization if the work would, in any way, be detrimental or not serve the best interests of the overall organization.
  • Spinel Advisory shall always provide objective and independent advice. Spinel Advisory will not allow their objectivity and independence to be influenced by any individual or group either within or external to the client organization.
  • Spinel Advisory shall not guarantee specific quantitative results that are beyond our direct control.
  • Spinel Advisory shall not present consultants as qualified to conduct an assignment without having or having access to both the relevant education and practical experience to do so.
  • Spinel Advisory shall specify in writing our relevant qualifications and those of any and all other management consultants proposed for an engagement.
  • Spinel Advisory shall confirm in writing the terms of reference for an assignment. Spinel Advisory shall not begin an assignment until the client has accepted the written terms of reference. Written terms of reference (“Mission letter” or “Engagement letter”) shall confirm:
    • Assignment objectives.
    • Steps, milestones, and deliverables in the proposed work plan.
    • Timeline of steps, milestones, deliverables, and completion date.
    • Names, relevant qualifications, and role of each consultant proposed.
    • Billing arrangements, including how all expenses, disbursements, and applicable taxes will be handled.

  • We shall develop our skills and knowledge beyond the fundamentals described in the Common Body of Knowledge of Spinel Advisory, particularly in our area(s) of preferred practice, to a level that is consistent with the needs of our clients and comparable to the services provided by other consultants in the same field.
  • We shall strive to discipline ourself to maintain the high standards of professional and ethical practice reflected in this Charter.
  • You have the right to trust that other business partners of Spinel Advisory will conduct themselves appropriately and, therefore, any actions, which mitigate that trust, will be considered acting in a manner unbecoming to the profession.
  • Our partners who act in a manner unbecoming to the Profession are subject to being reported to their company by other partners.
  • Spinel Advisory’s partners shall report to their company and/or encourage those clients or members of the public affected to so report, the behaviour of any partner they perceive to constitute acting in a manner unbecoming to the profession.
  • We shall ensure that our behaviour is consistent with and reinforces a positive public image of the profession.
  • We shall ensure that our activities will not conflict or be seen to conflict with your or our integrity, objectivity, or independence.
  • We shall ensure that our physical and emotional state is consistent with the requirements of client work, particularly when developing or providing professional advice.
  • We shall ensure that all our business affairs shall comply with all applicable legislation and laws, as well as this Charter.

Spinel Advisory SAS

50 rue Sainte Anne de Baraban

69003 Lyon, France

© 2020 Spinel Advisory SAS. All rights reserved.

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